Good elevator pitches

Good elevator pitches


The target customer and customer need are deceptively simple- any relatively good idea or product will likely have many potential customers and address a greater number of needs. Feel free to create a few versions of the pitch if inspiration strikes. One potential outcome is the crafting of distinct pitches for different target customers; you may direct the groups to focus in this manner during the formative stage. One commonly-known origin story is that of Ilene Rosenzweig and Michael Caruso, two former journalists in the 90s. The elevator pitch is a way for you to articulate what's valuable to customers about your product or service, in contrast to anything else that might be on offer. Pro tip Don't just describe features and functionality. And it takes a lot of work to get it right.

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Good elevator pitches. Weekend Language.

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Good elevator pitches


The target customer and customer need are deceptively simple- any relatively good idea or product will likely have many potential customers and address a greater number of needs. Feel free to create a few versions of the pitch if inspiration strikes. One potential outcome is the crafting of distinct pitches for different target customers; you may direct the groups to focus in this manner during the formative stage. One commonly-known origin story is that of Ilene Rosenzweig and Michael Caruso, two former journalists in the 90s. The elevator pitch is a way for you to articulate what's valuable to customers about your product or service, in contrast to anything else that might be on offer. Pro tip Don't just describe features and functionality. And it takes a lot of work to get it right. Good elevator pitches

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